COMPULSORY COURSES

GRS 581 Entrepreneurial Marketing (3+0)3, 7,5 

This course offers participants a comprehensive approach to analyzing tools and methods for gathering information about industry and market conditions, as well as identifying potential markets. It focuses on developing skills to analyze key dimensions of competition, assess the positioning and performance of existing players, and evaluate the feasibility and desirability of a potential idea, product, or service. Students will also learn how to identify the key factors that contribute to the efficiency of industry operations. Additionally, the course teaches students how to effectively communicate their business ideas, products, or services to potential investors, customers, and other stakeholders. The course is structured into three main components: industry and competitor analysis, customer analysis and market research, and market communication in new ventures.

GRS 503 Business Model Development (3+0)3, 7,5 

In this course, students will learn about different types of business models and how to develop them effectively. Topics covered include idea generation and validation, the Business Model Canvas, root cause analysis, product-market fit, minimum viable product (MVP), and value proposition, among others. Students will also gain an understanding of the conditions under which business models are developed. Building on this foundation, they will develop the skills to design, iterate, and test business models in real-world contexts.

GRS 505 Entrepreneurial Leadership (3+0)3, 7,5 

This course equips students with the knowledge and skills to identify, understand, and overcome the core challenges of leading a startup with growth ambitions. The course focuses on the “people problems” that arise from and affect various stakeholders in a startup environment—including founders, co-founders, early hires, and investors. Key topics include selecting and bringing on co-founders, defining roles, relationships, and reward structures within the founding team, recruiting new talent, attracting investors, and managing evolving dynamics as the venture grows.

GRS 507 Startup Financing (3+0)3, 7,5

This course provides participants with both theoretical and practical knowledge regarding resource management and the financing of new ventures. Participants will learn and apply key frameworks and techniques to analyze and leverage critical resources and capabilities in emerging ventures. The course emphasizes topics such as maintaining control and influence over resources while pursuing new venture opportunities, assessing the financial needs of startups, bootstrapping strategies, venture capital markets, decisions around venture formation, ownership, external support, and other key considerations. Additionally, the course aims to enhance participants' understanding of financial markets for new ventures. Special focus will be given to how different types of investors—such as banks, venture capitalists, and angel investors—invest in startups and how they manage their portfolios after investments are made.

GRS 502 Scientific Research Methods (3+0)3,75 

This course is grounded in scientific research methods and the principles of research and publication ethics. It begins with an overview of scientific research methods, covering foundational aspects of research methodology and examining internationally recognized ethical standards that must be observed throughout the research and publication process. Students are first introduced to the ontological and epistemological classifications of scientific knowledge, highlighting how theoretical approaches influence the paths taken to acquire knowledge. The course also provides instruction in both qualitative and quantitative research methods within the context of scientific inquiry. Through practical application, students will learn to design research studies, collect and analyze data, and report and present their findings. Additionally, the course explores ethical principles to be followed before, during, and after the research process—including the preparation phase, the reporting of findings, and post-completion responsibilities. Topics such as common research misconduct, ethical violations, and academic integrity will be discussed in depth.

GRS 514 Entrepreneurship Project (3+0)3, 15 

Participants begin working on their entrepreneurship project at the start of the program, and the course is designed to guide them through the entrepreneurial process from beginning to end. The majority of the workload related to the entrepreneurship project takes place during the second term. Successful completion of the entrepreneurship project is a requirement for graduation from the master’s program. While a successful outcome of the entrepreneurship project is desirable, it is not required that the project result in the launch of a viable venture. What matters most is that the project serves as a meaningful learning experience, equipping participants with valuable insights and skills that can be applied to their future entrepreneurial endeavors.